E & Company's Flat Iron is designed with the highest specifications to meet the needs of heat required hairstyles without causing heat damage. Delivers high keratin ceramic heat and protects hair against excessive heat for guilt free styling. Its embedded infrared light beam and negative ion generator is the most technologically advanced styling iron. It effectively straightens hair, locks in moisture, eliminates frizz and leaves hair smooth and silky.

Titanium Ceramic Coating Plate Infused with a blend of keratin micro conditoner: Smooth plates helps to prevent friction or breakage. Allowing heat to distribute evenly which in turn prevent heat damage

Floating Plates: Adjusts to your hair and gets as close to your strands as possible. Also helps to achieve straight and spiral curl looks with ease

Infrared Heat Technology: Allows for shiny and healthy hair

Negative ION Generator and Booster: Eliminates frizz and helps to maintain moisture into the hair for an extended period of time

Auto shut off: For you safety, iron shuts off automatically after 60 minutes

Specialized sensor that detects dry/damaged hair will automatically adjust temperature to safe styling zone preventing further damage to hair

Digital LCD Display: Heats up to 230F/ 446F. Heats in 30 seconds

FLAT IRON & HEAT RESISTANT MAT/ POUCH